Welcome to Fenix Athletica! We are a team of science-informed wellness coaches who are here to transform bodies and beings through science, connection, and soul.
Our fitness coaches are a mission-driven team devoted to transforming lives through science based fitness models and heart-centric coaching. We blend scientific practices with each client's individual/anecdotal case to create the best wellness plan possible. We treat you not as a case study but as the all-encompassing human that you are. We're here to coach you and teach you about the incredible vessel that is your body so that we can be your "last stop" on your fitness journey and leave you feeling empowered to do this on your own one day.
Meet the Fenix Athletica Fitness Coaches
About Fenix Athletica
“I am succeeding at prioritizing my overall mental and physical health while reaching for my aesthetic goals.”
allison
Our online fitness coaches are on a mission to show you that deep inner and outer transformation is possible with much simpler methods than you might think. Simple doesn’t mean it’ll be easy, but the transformation you seek is more accessible than you may realize.
Our goal is not just to help you lose fat or get stronger. It’s much deeper than that!
Ours is a team of fitness coaches who want to educate you and empower you to make decisions that support your overall health and wellness. Sure, that may include losing weight or building muscle, but we will teach you to address other factors that impact your wellness, such as your stress levels and relationship with food.
When you join the Fenix Athletica team, you will learn what it takes to achieve total body wellness. Inside and out!
brand mission
MEET EMILY DUNCAN
Hey, I’m Emily Duncan, and I’m the founder of Fenix Athletica. My mission is to fuse science and soul to help you achieve lifelong transformation.
I graduated Magna Cum Laude from the University of Louisville with a Bachelor of Science in Exercise Science and have my Precision Nutrition L1 certification.
I started dancing as soon as I could walk, and at the age of 8, when my skills were at the top level of my class, and I was in a position to potentially move up to the professional training division at my company, my dance teacher said, “While Emily excels at technique and performance, she will never have the body of a dancer.” This statement changed how I viewed myself, my body, and my worth.
Over the coming years, I discovered strength training, which taught me to create a connection between my mind, body, and soul to create beauty for myself. I learned that I don’t need the validation of others to feel strong and beautiful and that my unique body type did have a place where it could be celebrated.
I started Fenix Athletica because I want to help others find their inner and outer beauty. I want to use science to help people increase their confidence, discover their worth, and feel beautiful inside and out.
I’m proud to say that I’ve created a team of fierce and passionate women who can do just that! The Fenix Athletica coaches use science-based fitness tactics with the soulful side of true wellness to help people like you live beautiful lives.
@em_dunc
MEET our coaches
emily Dow
Coach
@nutritional.gangster
My name is Emily Oliver, and I obtained my B.S. in Dietetics at Arizona State University and my M.S. in Nutrition and Human Performance at Logan University. I also obtained certification as a NASM-CPT and a dietetic technician (DTR) through the CDR.
KIRA
Coach
@_kiralucia_
Hi there, I’m Kira, and I have a B.S. in Exercise Science with a minor in Psychology. I also have an M.S. in Human Nutrition and functional medicine, am a Certified Nutrition Specialist, Licensed Dietitian Nutritionist, and have been coaching since 2019.
SARA
Coach
@scarlucci_
Hi! My name is Sara, I'm a certified fitness and nutrition coach with 9 years of experience helping women build sustainable, life-first health habits. I have a NASM Certified Nutrition Coach, as well as certifications in Functional Nutrition and Metabolism Science, Online Fitness & Nutrition Coaching, and Health Mindset Coaching, and bring a deeply holistic lens to every client I support.
KIRA
Coach
@_kiralucia_
“Since working with Kira, I feel more empowered on my health journey and have a different mindset around healing, food, and my relationship with my body. It’s been a joy working with Kira, and I feel truly supported by her. Her support extends after our sessions, as she is sure to provide me with a detailed report about our session takeaways and suggestions and recipes for me in between sessions. What surprised me the most while working with her, in some of our sessions, we didn’t talk about nutrition once! She truly takes a holistic approach to coaching and healing, which, as a coach myself, really resonates. Working with Kira has given me a new, positive outlook on my healing journey, and I am very grateful for her and her compassionate and extensive knowledge in nutrition and holistic healing!”
What Kira’s clients have to say
Hi there, I’m Kira, and I have a B.S. in Exercise Science with a minor in Psychology. I also have an M.S. in Human Nutrition and functional medicine, am a Certified Nutrition Specialist, Licensed Dietitian Nutritionist, and have been coaching since 2019.
My coaching style is like getting a spicy hug—so much love, support, and respect, but with some spicy emphasis. It’s my way of showing you that I care enough to not let you give up on your goals. I believe in teaching my clients how to make sustainable changes one step at a time!
Kaelynn
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sara
Coach
@scarlucci_
“Working with Sara has truly changed the course of my health and confidence. Coming in after a year of chronic stress, my body felt completely dysregulated. Through her thoughtful education, steady accountability, and constant encouragement, I’ve been able to rebuild healthy habits and unlearn so many unhelpful beliefs. My digestion is stable for the first time ever, my cycle is regulated post–birth control, and my relationship to movement and nutrition is the healthiest it’s ever been. I’m deeply grateful for her support and the sustainable progress we’ve made in all aspects of my life!”
What SARA'S clients have to say
I’m a certified fitness and nutrition coach with 9 years of experience helping women build sustainable, life-first health habits. I’m a NASM Certified Nutrition Coach and hold certifications in Functional Nutrition and Metabolism Science, Online Fitness & Nutrition Coaching, and Health Mindset Coaching, which allows me to take a truly holistic approach to health and transformation.
My coaching style blends science-backed strategy with mindset work and real-life flexibility. I help women break free from limiting beliefs, all-or-nothing thinking, and restrictive rules so they can create a lifestyle that supports both their goals and their life. I lead with empathy while still holding clients to a high standard — meeting you where you are, then challenging you to step fully into the strongest, most confident version of yourself.
- Jenelle c.
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emily DoW
Coach
@nutritional.gangster
“New me” is a little embarrassed of the “old me” who first came to Emily for coaching! I was so uninformed.... doing cardio and CrossFit constantly because I believed that’s what made girls fit. A lifting session was only worthwhile in my eyes if it was also metabolic. On top of that, I was eating virtually no carbs and recovering like garbage. Everything was hurting, physically and mentally. I was super hesitant when Emily suggested increasing my calories because I believed that I just needed to operate from a very low place. We also adjusted my training to emphasize strength along with some light cardio components, and I swear I felt stronger and more muscular (in a good way!) after around two weeks. Eating more food also gave me SO much more energy for my workouts as well as throughout my work day. I think the reason I love being coached by Em so much is that she actually listens to what I want. She hasn’t tried to force HER goals onto me, and she frames all of her advice in terms of what I’ve expressed wanting for myself. Having a coach that listens to your preferences and has your happiness in mind is so important! I'm way more open-minded about what works now because of it.”
What emily's clients have to say
My name is Emily Oliver, and I have an academic background in nutrition. I obtained my B.S. in Dietetics at Arizona State University and my M.S. in Nutrition and Human Performance at Logan University. During these years, I also obtained certification as a NASM-CPT and a dietetic technician (DTR) through the CDR. I’ve been working with clients from a variety of backgrounds ever since!
As a lifelong geek, I bring science into everything I do as a coach. My methods are heavily research-based while keeping in mind that we are all human beings who do not exist in a vacuum or a research lab.
jess
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