We're a team of science-driven performance coaches who specialize in building women who are the full package: physically, mentally, and in how they carry themselves through life.
Our coaches combine research-backed training and nutrition protocols with real mindset and identity work because we've learned that the physique is only part of the equation. The women who get the most dramatic, lasting results are the ones who also address what's happening between their ears: the beliefs that have been keeping them stuck, the standards they've been settling for, and the version of themselves they've been afraid to fully step into.
We treat every client as a complete person, not a set of macros. And our goal is to make you so knowledgeable, so capable, and so confident that you won't need us forever. We want to be the last coaching investment you ever make.
Meet the Fenix Athletica Fitness Coaches
Welcome to Fenix Athletica.
“I am succeeding at prioritizing my overall mental and physical health while reaching for my aesthetic goals.”
allison
We're here to prove that a total personal transformation doesn't require complicated methods. Just the right ones, applied with precision and consistency.
brand mission
Our mission goes far beyond fat loss or muscle gain. We coach women to understand the science behind their training and nutrition while also challenging them to raise their standards, confront limiting beliefs, and build the kind of self-trust that changes not just their bodies, but every area of their lives.
The physique transformation is the proof of concept. The identity transformation is the real product.
When you join Fenix Athletica, you get a team that will educate you, hold you to a higher standard, and equip you to perform at your best in the gym and in every other room you walk into.
MEET EMILY DUNCAN
Hey, I'm Emily Duncan, founder of Fenix Athletica. My mission is to fuse science and strategy to help women build the physiques, the confidence, and the self-belief to become the most powerful version of themselves.
I graduated Magna Cum Laude from the University of Louisville with a B.S. in Exercise Science and hold a Precision Nutrition L1 certification.
I started dancing as soon as I could walk. By age 8, I was at the top of my class… and that's when my dance teacher told me I'd never be a professional dancer because I didn’t have the body of a dancer. That one sentence rewired how I saw myself, my body, and my potential for years.
Finding strength training at 16 changed everything. It taught me that my body wasn't a limitation, it was a tool I could develop, push, and be proud of. I stopped measuring myself against someone else's standard and started building my own.
I started Fenix Athletica because I believe every woman deserves to know what it feels like to be strong, capable, and completely confident in her own skin, and I mean that in every sense. Not just in the gym. In how she thinks about herself. In what she believes she's worth. In the rooms she walks into on purpose. In the standards she holds for her entire life.
I've built a team of sharp, credentialed, no-nonsense coaches who deliver that transformation every day, and I'm incredibly proud of what we've created.
@em_dunc
MEET our coaches
emily Dow
Coach
@nutritional.gangster
My name is Emily Oliver, I have my Ph.D. Exercise & Nutritional Sciences and I obtained my B.S. in Dietetics at Arizona State University as well as my M.S. in Nutrition and Human Performance at Logan University. I obtained certification as a NASM-CPT and a dietetic technician (DTR) through the CDR.
KIRA
Coach
@_kiralucia_
Hi there, I’m Kira, and I have a B.S. in Exercise Science with a minor in Psychology. I also have an M.S. in Human Nutrition and functional medicine, am a Certified Nutrition Specialist, Licensed Dietitian Nutritionist, and have been coaching since 2019.
SARA
Coach
@scarlucci_
Hi! My name is Sara, I'm a certified fitness and nutrition coach with 9 years of experience helping women build sustainable, life-first health habits. I have a NASM Certified Nutrition Coach, as well as certifications in Functional Nutrition and Metabolism Science, Online Fitness & Nutrition Coaching, and Health Mindset Coaching, and bring a deeply holistic lens to every client I support.
ALESHA
Coach
@nutritionbyalesha
Hi! My name is Alesha, I’m a certified fitness and nutrition coach with 10 years of experience helping women build sustainable, life-first health habits both in person and online. I hold a B.S. in Exercise Science from Texas State University, am a NASM Certified Personal Trainer, and have certifications in Metabolism (Precision Nutrition) and Gut & Hormone Health (Institute of Integrative Nutrition), allowing me to take a truly holistic approach to every client I support.
KIRA
Coach
@_kiralucia_
“Since working with Kira, I feel more empowered on my health journey and have a different mindset around healing, food, and my relationship with my body. It’s been a joy working with Kira, and I feel truly supported by her. Her support extends after our sessions, as she is sure to provide me with a detailed report about our session takeaways and suggestions and recipes for me in between sessions. What surprised me the most while working with her, in some of our sessions, we didn’t talk about nutrition once! She truly takes a holistic approach to coaching and healing, which, as a coach myself, really resonates. Working with Kira has given me a new, positive outlook on my healing journey, and I am very grateful for her and her compassionate and extensive knowledge in nutrition and holistic healing!”
What Kira’s clients have to say
Hi there, I’m Kira, and I have a B.S. in Exercise Science with a minor in Psychology. I also have an M.S. in Human Nutrition and functional medicine, am a Certified Nutrition Specialist, Licensed Dietitian Nutritionist, and have been coaching since 2019.
My coaching style is like getting a spicy hug—so much love, support, and respect, but with some spicy emphasis. It’s my way of showing you that I care enough to not let you give up on your goals. I believe in teaching my clients how to make sustainable changes one step at a time!
Kaelynn
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ALESHA
Coach
@nutritionbyalesha
I can't say enough good things about this nutrition program! Alesha provided incredible education and support, helping me make sustainable changes in my everyday life. She tailored the guidance to fit my lifestyle, making it easier to incorporate healthier habits without feeling overwhelmed. Not only have I seen a noticeable improvement in how I look, but l also feel so much better-more energized, more confident, and overall healthier. I highly recommend this program to anyone who has struggled with their weight or body image. Alesha's guidance is truly transformative!
What ALESHA'S clients have to say
My coaching goes far beyond a physical transformation. It’s about changing how you show up in your life as a whole. When your health is dialed in, it doesn’t just impact your body. It creates a ripple effect into everything: your relationships, your career, your confidence, and your energy.
That’s why I take an internal to external approach. You can force results from the outside for a period of time, but if your body isn’t supported internally, it will always feel harder than it needs to, and the results won’t last.
This is something I don’t just teach, I’ve lived it. After navigating adrenal fatigue, PCOS, and Hashimoto’s, I had to rebuild my body from the inside out and learn what actually works.
That’s how I coach. I work with women who are doing a lot of the “right” things, but feel like their bodies aren’t responding in return.
Instead of pushing harder or defaulting to restriction, we take a step back and look at the full picture: your metabolism, stress, recovery, cycle health, blood sugar, inflammation, daily habits, etc. Because more effort isn’t the answer. Alignment is.
We’ll focus on specific fundamentals through different phases (training, nutrition, daily movement, etc.). I’m very clear about what to expect throughout each phase, so you can stop relying on extremes and instead build something sustainable. This is when your body composition actually changes!!
But more importantly, you start showing up differently. You hold yourself to a higher standard and make aligned choices when no one is watching. This isn’t about perfection. It’s about honesty, ownership, and being willing to change what’s no longer serving you.
As your coach, I’ll meet you where you’re at. I’ll support you, but I’ll also call you forward when I know you’re capable of more. I’m not here to keep you comfortable. I’m here to help you grow. It won’t always be easy, but it will be worth it.
- ashley w.
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sara
Coach
@scarlucci_
“Working with Sara has truly changed the course of my health and confidence. Coming in after a year of chronic stress, my body felt completely dysregulated. Through her thoughtful education, steady accountability, and constant encouragement, I’ve been able to rebuild healthy habits and unlearn so many unhelpful beliefs. My digestion is stable for the first time ever, my cycle is regulated post–birth control, and my relationship to movement and nutrition is the healthiest it’s ever been. I’m deeply grateful for her support and the sustainable progress we’ve made in all aspects of my life!”
What SARA'S clients have to say
I’m a certified fitness and nutrition coach with 9 years of experience helping women build sustainable, life-first health habits. I’m a NASM Certified Nutrition Coach and hold certifications in Functional Nutrition and Metabolism Science, Online Fitness & Nutrition Coaching, and Health Mindset Coaching, which allows me to take a truly holistic approach to health and transformation.
My coaching style blends science-backed strategy with mindset work and real-life flexibility. I help women break free from limiting beliefs, all-or-nothing thinking, and restrictive rules so they can create a lifestyle that supports both their goals and their life. I lead with empathy while still holding clients to a high standard — meeting you where you are, then challenging you to step fully into the strongest, most confident version of yourself.
- Jenelle c.
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emily DoW
Coach
@nutritional.gangster
“New me” is a little embarrassed of the “old me” who first came to Emily for coaching! I was so uninformed.... doing cardio and CrossFit constantly because I believed that’s what made girls fit. A lifting session was only worthwhile in my eyes if it was also metabolic. On top of that, I was eating virtually no carbs and recovering like garbage. Everything was hurting, physically and mentally. I was super hesitant when Emily suggested increasing my calories because I believed that I just needed to operate from a very low place. We also adjusted my training to emphasize strength along with some light cardio components, and I swear I felt stronger and more muscular (in a good way!) after around two weeks. Eating more food also gave me SO much more energy for my workouts as well as throughout my work day. I think the reason I love being coached by Em so much is that she actually listens to what I want. She hasn’t tried to force HER goals onto me, and she frames all of her advice in terms of what I’ve expressed wanting for myself. Having a coach that listens to your preferences and has your happiness in mind is so important! I'm way more open-minded about what works now because of it.”
What emily's clients have to say
My name is Emily Oliver, and I have an academic background in nutrition. I obtained my B.S. in Dietetics at Arizona State University and my M.S. in Nutrition and Human Performance at Logan University. During these years, I also obtained certification as a NASM-CPT and a dietetic technician (DTR) through the CDR. I’ve been working with clients from a variety of backgrounds ever since!
As a lifelong geek, I bring science into everything I do as a coach. My methods are heavily research-based while keeping in mind that we are all human beings who do not exist in a vacuum or a research lab.
jess
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